MAKE EVENTS MATTER
Workplace meetings and other forms of communication keep business-as-usual going. Business events propel attendees and organisations forward by creating opportunities for transformative ideas to spark.
These sparks often become the catalyst for extraordinary changes, especially if attendees are supported to act on the sparks in the months following the event. Online access make it easier that ever for event attendees can connect with speakers to with requests to help deepen their insights or find resources that can support then to turn inspiration into action.
When planning your next event - especially if it’s an annual conference - design it to cater to an audience that you assume has leveled up since the previous event. Create opportunities for audience to uncover their next "aha" moment building on previous sparks. By doing this, you establish your event as an indispensable catalyst for meaningful change and a pivotal part of the audience's ongoing growth and decision-making journey.
These sparks often become the catalyst for extraordinary changes, especially if attendees are supported to act on the sparks in the months following the event. Online access make it easier that ever for event attendees can connect with speakers to with requests to help deepen their insights or find resources that can support then to turn inspiration into action.
When planning your next event - especially if it’s an annual conference - design it to cater to an audience that you assume has leveled up since the previous event. Create opportunities for audience to uncover their next "aha" moment building on previous sparks. By doing this, you establish your event as an indispensable catalyst for meaningful change and a pivotal part of the audience's ongoing growth and decision-making journey.
The choice of speakers and MC play a pivotal role in shaping attendees’ overall event experience. It is therefore imperative that event planners choose speakers that not only posses technical speechcraft and highly engaging content, but also the ability to adapt to unique client requirements and shifting audience dynamics.
Juanita Vorster (as published in Meeting Magazine)
