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How to design customer experience as a tool for business growth
There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them to try it for themselves.

Juanita Vorster
Jan 12, 20212 min read


Use purpose-driven routines to set yourself up to WIN!
Which routines are helping you to WIN in business and which routines are just keeping you busy?

Juanita Vorster
Oct 15, 20202 min read


Avoid this business trap at all costs
Leading a business does not become easier the longer you do it, even though you become better at doing it.
New levels of complexity arise as a business matures, often forcing business leaders to work on "busyness" - or in the business - rather than working on the business.

Juanita Vorster
Sep 17, 20203 min read


Be a great place to work
The type and quality of employees can make or break any business. As business leaders we often make the mistake of thinking we can only get the right people if we offer the biggest salaries. While people do indeed want to be paid well, they also want a number of other things to make work worth their while. Firstly, your employees want to know what their specific roles are and what success looks like. It is your job as business leader to make sure that every person in your bu

Juanita Vorster
Jun 17, 20202 min read


How to increase sales and keep customers happy
As business owner or leader your number one priority should be finding and keeping customers that buy from you, otherwise you don’t have a business, you’re just someone that can make a product or offer a service.

Juanita Vorster
Jun 10, 20203 min read


How to effectively communicate change
It’s no use trying to hide or sugarcoat the hard effects of change; it might feel easier for you in the moment, but it creates distrust and false hope that you WILL have to deal with later. Rather be open and honest with everyone right from the start.

Juanita Vorster
Jun 3, 20203 min read


Announcement: New partnership with Roger Harrop
Juanita Vorster and Roger Harrop are excited to share that the future and continuing relevance of Roger's well known and acclaimed The CEO Experts™ series of keynote speeches, seminars and interactive masterclasses has been secured with the the formation of their new partnership (launching in August 2019). Juanita, based in South Africa, calls herself an 'Old Millenial', and not only passionately shares the 'Staying in the Helicopter' philosophy of looking at the big picture

Juanita Vorster
May 7, 20191 min read


The business growth advice no one wants to hear
Businesses can’t guide customer decisions if they themselves are not crystal clear on the value they offer, or how it connects to the needs of their customers.

Juanita Vorster
Apr 29, 20192 min read


Travel and meeting professionals: It’s the end of your world as you know it.
The adoption of technology and innovative processes are threatening the traditional role of travel agent and meeting buyer as middleman. These professionals now have to redesign the role they can play as client expectations shift to hyper-personalised, dynamically changing experiences that are devoid of any pain points door-to-door.

Juanita Vorster
Jun 26, 20183 min read


Customer experience that helps you to do better business, better
Instead of linear thinking that develops an opportunity into a lead and eventually into a sale, customer experience agents have to adopt a matrix thinking approach. This approach allows for fluidly moving back and forth between the phases of the customer journey based on the preferences of each customer.

Juanita Vorster
Jun 18, 20183 min read


Comfort: the addiction that kills success
Only once we retrain ourselves and our workforces to become more comfortable with being uncomfortable will we be able to turn disruptive threats into opportunities for success.
My advice for businesses is to train their employees in the skills needed to accept change quicker by understanding what the core purpose – not job description – of their roles are.

Juanita Vorster
Apr 13, 20183 min read


Motivation is not enough for lasting change
While traditional motivational activities work very well for creating shared intentions – usually based on hope, fear, or peer pressure – real change only happens through sustained and disciplined action.
The missing link between intent and action for change is the skill to change one’s own behaviour. We often expect people to adapt to change – especially when we’re excited about a new opportunity – without ever teaching them how to change.

Juanita Vorster
Feb 17, 20183 min read


THE ROBOTS ARE COMING!
The future is often described as an insurmountable obstacle racing towards us at a frightening speed.
We are however not as unprepared as we might think, even when we take into account trend predictions made by futurists. Developments over the past decade have already provided us with guidelines and structures to prepare for the future.

Juanita Vorster
Jan 2, 20183 min read
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